The integration of voice AI into marketing and customer service holds the potential to provide businesses with more comprehensive customer profiling, improved data collection, and better data analysis. However, there is an apprehension felt amongst both customers and businesses concerning the expanded implementation of recording software, despite the potential benefits to both parties. It is important to establish an understanding of the legalities surrounding consent to record, how customer profiling works, and the flaws in current AI profiling systems.

What does the rise in voice recording mean for businesses and customers?

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